At am777, protecting the personal data of our players is a fundamental obligation — not an afterthought. This Privacy Policy explains exactly what information am777 collects from players across Pakistan, how that information is used, who it may be shared with, and what rights you have over your own data. Please read it carefully alongside our Terms & Conditions.
This Privacy Policy ("Policy") is issued by am777 ("we," "us," "our," or "the Platform") and applies to all personal data collected from individuals who register for, access, or use the am777 online gaming platform, including the website at am777.pro and any associated mobile applications or services.
This Policy describes our practices regarding the collection, storage, processing, use, disclosure, and protection of personal data in connection with the am777 platform. It also sets out your rights as a data subject and explains how you can exercise those rights.
am777 operates under an international gaming license, and our data handling practices are designed to comply with the data protection requirements associated with that license as well as applicable standards respected in the markets we serve, including Pakistan. By registering an account on am777 or continuing to use the platform after this Policy has been updated, you acknowledge that you have read and understood it.
am777 collects different categories of personal data depending on how you interact with the platform. The following table sets out the main categories of data we collect and provides examples of each.
| Category | Examples | Purpose |
|---|---|---|
| Identity Data | Full name, date of birth, CNIC number, nationality | Account registration, KYC verification, age verification |
| Contact Data | Email address, mobile number, residential address (city, district) | Account communication, support, verification |
| Financial Data | JazzCash/EasyPaisa account number, bank account details (HBL, UBL, Meezan, IBFT), transaction history | Processing deposits and withdrawals in PKR, fraud prevention |
| Gaming Activity Data | Bets placed, games played, win/loss history, session duration, deposit and withdrawal amounts | Platform operation, responsible gaming monitoring, regulatory compliance |
| Technical Data | IP address, device type, operating system, browser type, session timestamps, login history | Security monitoring, fraud detection, platform optimisation |
| Communications Data | Live chat transcripts, support emails, feedback submissions | Customer support, dispute resolution, service improvement |
| Verification Documents | CNIC scan/photo, proof of address, payment method ownership proof | KYC compliance, withdrawal processing, regulatory obligation |
am777 does not collect special categories of sensitive personal data (such as health information, religious beliefs, or biometric data) unless specifically required to fulfil a regulatory obligation and with your explicit consent.
am777 collects personal data through several channels, all of which are directly related to your use of the platform:
When you create an am777 account, you provide identity and contact data directly. Subsequently, each deposit, withdrawal, bet, and game session generates gaming activity and financial data associated with your account profile.
When am777 requests KYC documents — which may include a copy of your CNIC, a utility bill or bank statement as proof of address, or a screenshot confirming your JazzCash or EasyPaisa account ownership — you provide verification document data directly by uploading those documents to the platform.
When you access am777.pro or the mobile app, certain technical data is collected automatically by our servers and analytics systems. This includes your IP address, device fingerprint, browser type, operating system version, pages visited, and session timestamps. This data is collected regardless of whether you are logged into an account.
am777 uses cookies and similar tracking technologies on its website. These tools collect browsing behaviour data that helps us operate the platform securely, remember your preferences, and analyse how different pages and features are used. See Section 7 for full details on our cookie practices.
When you make a deposit via JazzCash, EasyPaisa, HBL Internet Banking, UBL Omni, Meezan Bank, or IBFT bank transfer, our payment processing partners may share transaction confirmation data with us, including the sender's account reference and transaction amount in PKR, to reconcile your deposit with your am777 wallet.
am777 uses the personal data it holds for the following specific purposes. We do not use your data for any purpose that is incompatible with the purpose for which it was originally collected.
am777 processes your personal data on the following legal grounds, depending on the specific purpose of processing:
Processing your identity, contact, and financial data is necessary to perform the contract between you and am777 — namely, to operate your player account, process deposits and withdrawals in PKR, and provide access to cricket betting, slots, live casino, and arcade games.
Processing your KYC documents, transaction history, and gaming activity data is required to fulfil am777's obligations under its international gaming license, including AML, KYC, responsible gaming monitoring, and age verification obligations.
am777 processes technical data (IP address, device data, session logs) and communications data on the basis of its legitimate interests in maintaining platform security, detecting fraud, preventing abuse of bonus promotions, and improving the overall quality of the platform for all players.
Where am777 sends you promotional or marketing communications about bonuses, new games, or PSL and cricket betting promotions, this is done on the basis of your consent, which you may withdraw at any time by updating your communication preferences in your account settings.
am777 does not sell, rent, or share your personal data with third parties for their own marketing purposes. We may share your data only in the following limited and specific circumstances:
The am777 website uses cookies — small text files stored on your device — and similar tracking technologies to operate the platform effectively and to understand how it is used. The following categories of cookies are in use on am777.pro:
These cookies are strictly necessary for the am777 platform to function. They maintain your login session, remember your language and currency preferences, and enable core security features including CSRF protection. You cannot opt out of essential cookies without disabling core platform functionality.
am777 uses analytics tools to understand which pages and features are most used, how players navigate the platform, and where technical issues occur. Analytics data is aggregated and is not used to identify individual players. You may opt out of analytics cookies via the cookie preference centre.
Functional cookies remember choices you have made — such as responsible gaming session reminder settings or notification preferences — so that you do not have to reconfigure them each time you log in.
Where you have consented, marketing cookies allow am777 to track whether you arrived at the platform from a particular promotional campaign, so we can measure the effectiveness of our marketing activity. These cookies do not track your activity on other websites.
You can manage your cookie preferences at any time via your browser settings. Note that disabling certain cookies may affect the functionality of the am777 platform. For full details, refer to the cookie preference settings available on the platform.
am777 retains personal data only for as long as is necessary to fulfil the purpose for which it was collected, or as required by regulatory and legal obligations. The following general retention principles apply:
When personal data is no longer required for any legitimate purpose and the applicable retention period has expired, am777 will securely delete or anonymise the data in accordance with our internal data lifecycle procedures.
am777 implements a range of technical and organisational security measures to protect your personal data against unauthorised access, accidental loss, destruction, or disclosure. These measures include:
As an am777 player, you have the following rights in respect of your personal data. To exercise any of these rights, contact the am777 support team via live chat or by emailing [email protected] with the subject line "Data Rights Request."
You have the right to request a copy of the personal data am777 holds about you, along with information about how it is processed. am777 will respond to access requests within 30 days of receipt.
If any personal data am777 holds about you is inaccurate or incomplete, you have the right to request that it be corrected. Some data corrections (such as name changes) may require supporting documentation such as a copy of your updated CNIC.
You may request that am777 delete your personal data where it is no longer necessary for the purpose for which it was collected, where you have withdrawn consent, or where you object to processing based on legitimate interests. Note that erasure requests may not be fulfilled where retention is required by law or by am777's gaming license obligations.
You may request that am777 restrict the processing of your data in certain circumstances — for example, while the accuracy of data you have disputed is being verified. Restriction means am777 will store the data but not actively process it pending resolution.
Where processing is based on your consent or on a contract with you and is carried out by automated means, you have the right to receive your personal data in a structured, commonly used, machine-readable format.
You have the right to object to processing of your personal data where it is based on am777's legitimate interests. am777 will cease such processing unless it can demonstrate compelling legitimate grounds that override your interests, or where processing is necessary for legal claims.
Where processing is based on your consent — such as marketing communications about am777 bonuses and promotions — you may withdraw consent at any time via your account settings. Withdrawal of consent does not affect the lawfulness of processing carried out before the withdrawal.
The am777 platform is strictly intended for persons aged 21 years and above. am777 does not knowingly collect personal data from individuals under the age of 21, and it is a fundamental condition of registration that you confirm you meet this age requirement.
am777 operates a mandatory age verification process as part of the KYC procedure. All players are required to submit proof of age — typically in the form of a valid CNIC — before deposits and withdrawals are processed. Where am777 becomes aware that an account has been registered by or used by a person under 21, the account will be immediately suspended, any balance will be reviewed in accordance with our Terms & Conditions, and the matter will be escalated to our compliance team.
am777 reserves the right to update or amend this Privacy Policy at any time. Changes may reflect updates to our platform features, new regulatory requirements, changes in how we process data, or feedback from players and advisers.
When we make material changes to this Policy, we will publish the updated version at am777.pro/privacy-policy and update the "Last updated" date shown at the top of the page. Where required, we will also notify registered players via their registered contact details. Your continued use of the am777 platform after a Policy update has been published constitutes your acknowledgement of the updated Policy.
We recommend that all am777 players based in Karachi, Lahore, Islamabad, Faisalabad, and across Pakistan review this Policy periodically to stay informed about how their personal data is being handled.
If you have any questions, concerns, or requests relating to this Privacy Policy or to the personal data am777 holds about you, please contact the am777 Data Support team through either of the following channels:
Available 24 hours a day, 7 days a week via the live chat widget on the am777 platform. For data rights requests, please state "Data Rights Request" at the start of your message so the query can be directed to the appropriate team.
Send your data-related query to [email protected] with the subject line "Privacy Policy — Data Request." Please include your registered username and a clear description of your request. am777 commits to responding within 30 days.
Six core commitments that underpin how we handle your personal data on the am777 platform
If you have questions about how am777 handles your personal information, want to exercise your data rights, or simply want to understand more about our security practices, our support team is available around the clock. You can also explore the rest of the am777 platform — cricket betting, slots, live casino, and more.
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